Go By Green

 

The Green Line coach company began advertising in Home Counties newspapers in the autumn of 1930. According to the Wikipedia page, the firm was established in July 1930. 

To me, the company ranks alongside the Metropolitan line as an icon of suburban living in this period. The buses enabled residents of the rural districts of the home counties to visit London and get their shopping done, perhaps one day a month. At the weekends, the buses will have been used by ramblers and those seeking a rural idyll away from the smoke. The earliest advert that I have seen say that  buses started and finished at Charing Cross tube station and passed through Oxford Circus. Soon swallowed up by London Transport, the advertising got the same treatment as the tube with artist designed posters that emphasised the draw of the service. 

Of course the buses wore a green livery. This association with the colour must have been deliberate, it was what they were about. Getting people to and from the green spaces. I expect the buses were eyecatching on the streets of London among all the smoke stained buildings, and looked at home when they reached their destinations. They brought the country into the city and made the urbanites realise what they were missing. They told us that this is where we really belonged.