Stable on the Table

 

This extract from the shopping pages of the 1938 edition of Good Housekeeping magazine suggest that things were getting a bit out of hand by the end of the decade. The hunting, golfing and racing theme is taken to extreme lengths here, with the suggestion that one uses little plastic racehorses as a table decoration. Show all the world you're a racing type by having your own personal colours painted on.

Unexpected Places

 

This advertisement from the August 1938 edition of Good Housekeeping magazine shows the extent to which marketing departments jumped on the green and pleasant land bandwagon. Even Players cigarettes were taking out full page ads to let us know that theirs was the brand stocked in village shops off the beaten track. You were free to explore the countryside, because it would never mean having to go without your fags. Players were smoked by all those in tweeds and plus-fours. Perhaps if you couldn't get out to the countryside, then you could shut your eyes while having a smoke and pretend that you were on a village green.